Critical Gamers

CriticalGamers was founded as an emotional outlet to share gaming experiences and to report on gaming-news regarding upcoming products, variants, and other under-the-radar gaming titles...

This site seems to be what they say it is. Plenty of advertising, but not nearly as intrusive as say About: Board/Card Games, and although there seem to be lots of Amazon links, there are plenty of others to indicate that they are not a simple vendor front (like Board Game Central). They are, however, part of the "Blogpire" empire, who serve "Weblogs for the product-oriented consumer...". Make of that what you will, but I have no problem with advertising being presented alongside editorial content, provided it's clear which is which, and that seems to be the case here.
Active since Jan 2005. Founder and main contributor: David Della Bitta. Provides a feed.

Critical Gamers